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Advertising sexy underwear to satisfy every gay man’s needs, aspirations (and our fantasies too)

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      When it comes to advertising trends, what a difference a decade (or two) can make when it comes to marketing men’s underwear.  The fear of potentially alienating heteros has gone away as brands turn blatantly sexy and show how hot men look in the skimpiest of pants.  Nothing is left to the … Continue reading



Dsquared new Stripped2 Underwear maybe too hot to handle

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  Identical twins Dean and Dan Caten are the founder/partners of Dsquared2  who have always had very vivid imaginations that have led them to imbue their clothing collections with  a queer sensibility and sexuality .  Now they have turned their attention to what we wear underneath. Their new sexed-up Stripped2 underwear collection is so hot … Continue reading



Tom of Finland wants to sell you some Unmentionables

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  The guys at  Tom of Finland keep adding goodies to their store.  Following the recent revelation that they have their own wine (see http://c3f.ab6.myftpupload.com/2018/02/tom-of-finlands-full-bodied-wine-for-full-bodied-men) they have now turned their attention to underwear.  And to make sure we sit up and take notice they used their favorite model Terry Miller (Dan Savage’s husband) to show off how … Continue reading



Wanna get into Steve Grand’s underwear.

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  One of the joys Queerguru has had over the past few summers in Ptown has been our sit down interview with singer/songwriter STEVE GRAND.  With his sold-out summer seasons entertaining audiences at the ArtHouse Theater, his performances have made him a real favorite in Cape Cod’s queer friendly town. However with COVID 19 lockdown … Continue reading



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